Achieve Better Results with a Topical Map for Local SEO

Achieve Better Results with a Topical Map for Local SEO

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As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.

But what does it mean to talk about a 'topical map' in Local SEO? It's a method to organize closely related topics or keywords into a coherent structure that makes website content more navigable for users and caters to search engine algorithms.

To ensure your topical map is effective, it should be modeled around your audience's typical search queries. This knowledge can be utilized to select effective keywords that drive organic traffic and create topic clusters.

What should you do first? Begin with comprehensive keyword research. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.

Following keyword research, create topic clusters around your primary keyword for more info each page. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.

Implementing a topical map into your local SEO strategy is beneficial in many ways. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.

In conclusion, a well-structured topical map can be an effective tool to amplify your local SEO and develop a clear, intuitive website.

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